65% of businesses identify lead nurturing as their top marketing priority
In the nurture funnel, the goal is to use multiple channels such as email marketing, content marketing, social media engagement, webinars, personalized recommendations, and more to give helpful information and address the specific needs and concerns of potential customers at each stage. As leads progress through the funnel, the content and messages become more customized and personalized.
The main goal of a marketing nurture funnel is to help leads go from being aware of a product or service to making a decision and, ideally, becoming customers. Nurtured leads are 20% more likely to convert and generate 50% more sales because it builds trust and a stronger connection between the business and potential customers. It’s a strategic approach to marketing that understands not every lead is ready to make an immediate purchase, so it aims to provide the right information at the right time to move them along in the buying process.
Book in a Free Consultation
How many levels of Nurting are needed?
A typical marketing nurture funnel has different stages that may go by different names and numbers, depending on the organization and their marketing and sales processes. But generally, it includes the following stages:
- Awareness: This is the top of the funnel where people know about your brand, product, or service, but they might not be actively considering buying. The goal here is to catch their attention and generate interest.
- Interest: At this stage, leads have shown some interest in what you offer. They might have interacted with your content like blog posts, social media updates, or email newsletters.
- Consideration: Leads in this stage are actively evaluating their options and comparing your offerings with those of your competitors.
- Intent: Leads at this stage are strongly inclined to make a purchase but may still have questions or concerns. This is when they are often referred to as “marketing-qualified leads” (MQLs) or “sales-qualified leads” (SQLs).
- Decision: This is the stage where leads are ready to make a purchasing decision. They may just need that final nudge or incentive to become customers.