I love educating about conversion marketing because I see so many businesses wasting time, money, and effort on marketing that doesn’t convert — just putting lipstick on a pig and calling it “brand awareness”. Most businesses need to do a better job aligning a strategy to execution. I am obsessed with demystifying that process, breaking down the science of persuasion, behavioral psychology, and data-driven decision-making into actionable steps that anyone can implement.
I love seeing a businesses go from confusion, sorting through low-quality leads to consistently attracting and converting high-value customers. Conversion Marketing isn’t about magically delivering more sales — it’s about empowering businesses to take control of their growth, eliminate waste, and build a system that works for them, not against them.